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Values Are Written on the Walls. Culture Is Written in the Calendar.

Walk into almost any organization and you will find a familiar collection of values displayed on walls, LCD’s and corporate presentations: collaboration, trust, innovation, people first, among others.

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Walk into almost any organization and you will find a familiar collection of values displayed on walls, LCD’s and corporate presentations: collaboration, trust, innovation, people first, among others. They look good. They sound right. And most people would probably agree with them. But there is a more revealing place to look if we want to understand an organization’s real culture: the calendar or the agenda.

Look at how leaders spend their time. Which meetings dominate the week? Who gets invited to the room where decisions are made? Is there time for reflection, strategic foresight, learning and developing people, or is every hour consumed by urgent operational demands? Do managers make space for challenging conversations, or do they postpone them indefinitely? Are employees genuinely empowered to make decisions, or must every meaningful initiative wait for another approval?

The calendar tells a story that the values statement often doesn’t. An organization may claim to value collaboration while rewarding individual performance. It may celebrate innovation while avoiding risk and punishing failure. It may promote work-life balance while filling every available hour with endless (and sometimes useless) meetings. And it may declare that people are its greatest asset while the budget says otherwise.

This is not necessarily a problem of dishonesty. More often, it is a problem of inconsistency. Organizational culture is shaped not only by what leaders say, but by what they prioritize, reward, tolerate and repeatedly do. Over time, these everyday signals become the unwritten rules of the organization – the behaviours people learn to follow if they want to succeed. That is why culture transformation cannot be achieved through communication campaigns or inspirational leadership speeches alone. The real challenge is to translate values into everyday choices. If we value trust, do we give people autonomy? If we value learning, do we make time for experimentation? If we value diversity, do we actively invite dissenting perspectives? If we value people, do we invest in their growth?These questions matter because culture is built in small, repeated moments. Every meeting, every decision, either reinforces the culture we aspire to or undermines it. Perhaps the most useful culture audit is therefore not another employee survey or values workshop. It is a closer look at how the organization actually spends its time and attention. Because, ultimately, culture is not what an organization declares important. It is what its people experience as important, every day.

Carlos Sezões
Managing Partner of Darefy


Luís Gonçalves

Marketing & Tech Manager

Luís has a professional certification in IT (Computer Systems Management and Programming). He´s now finishing his degree in Human Resources Management and Organizational Behavior. He has experience in marketing and communication projects, both in Portugal and in the UK. Entrepreneur and event manager, Luís is organizer and co-founder of the Famalicão Extreme Gaming, one of the biggest e-sports, video games and technology events in Portugal.

Nuno Gonçalves

Associate Consultant

Nuno has a degree in Psychology and a Business Management Executive Master; he’s an organizational consultant and senior trainer, with over 20 years of experience in the areas of Negotiation, Team Management, Leadership; Coaching, Stress Management; Emotional Intelligence, Feedback and Customer Management. He has a HeartMath Coach – Stress & Resilience Management certification and additional training in Theater, Psychodrama and NLP (Neuro – Linguistic Programming).
Nuno has been invited professor in modules like Innovation, Creativity and Leadership and Team Management.

Susana Almeida

Associate Consultant

Susana has a degree in Psychology (specialization in Social Psychology and Organizations) and Master in Human Resources Management (EADA). She has extensive experience of more than 15 years in executive search and middle-management recruitment, in leading multinational consulting firms, in Portugal and Spain. Susana presents also an insightful experience in several talent management, leadership assessment and culture transformation consulting projects. Versatile leader, she´s also an entrepreneur, language teacher and project manager in the education and life-long learning areas.

Cristiana Paiva

Client Partner

Cristiana has more than 15 years working in organizational, leadership and HR challenges, in different companies and geographies. She graduated in Sociology from the University of Porto and complemented her training with an MBA in Management, specializing in the areas of Marketing and Human Resources. She was a consultant for Dynargie Portugal and Responsible for the Recruitment, Selection and Talent Capture of the Ibersol Group. At JASON Associates Portugal she started as Business Development, then took on the challenge of internationalization in 2013 as Business Manager for the Angola operation and, later, she took on the role of HEAD Africa. She is the “mother” of the TOP Leaders Luanda brand, an event directed to TOP Management. In 2017, she completed the brand’s spin off for Angola, having led the process of making international operations autonomous. She is a Managing Partner at JASON Angola, a Partner at JASON Brasil and a Business Development Manager at JASON Tribe.

Carlos Sezões

Managing Partner

Carlos has more than 20 years helping companies to optimize their organizations, leadership and talent.  He began his career at Banco BPI (banking) in 1999, focused on small and mid-sized companies. In 2001, he went to work to the e-recruitment portal ExpressoEmprego.pt (Impresa Group), were he developed employer branding strategies. Later, in 2004, he changed to management consulting sector, where he worked for SIGH International and BI4All – essentially, in corporate governance and performance management projects. Carlos founded LearnView in 2007, a company focused on consultancy (change management) and competencies development (strategy, leadership, behavioural). Carlos was Partner at Stanton Chase Portugal for more than 10 years (2010 to 2021) – engaged in  Executive Search, Talent Management and Executive Coaching.

He holds a degree in Business Management and has upgraded his studies with a Marketing post-graduation course, an Executive MBA, and finished his Masters degree in Human Resources Management in 2018. He’s also concluded a Digital Transformation program (MIT). Since 2012, he has an international certification in Executive Coaching. Carlos was honored in 2013 as HR Consultant of the Year in Portugal (RH Magazine) and has also participated as a speaker in more than 50 conferences and seminars. Moreover, he has been serving as visiting professor in some universities and business schools (Universidade do Minho, UAL, ISG). Parallel to his professional life, he’s the founder and coordinator of Portugal Agora (www.portugalagora.com) – citizenship and think-tank platform.